What makes a song stick in people’s heads—and hearts? This webinar dives into the anatomy of a hit, exploring proven structural approaches, melodic hooks, and lyric-writing techniques that connect emotionally and commercially with audiences.
Breaking down the anatomy of a successful modern hit
Lyrical authenticity vs. commercial appeal: striking the balance
Tools and techniques for improving structure, rhyme, and flow.
Iain Archer (moderator) is a Northern Irish writer, producer, singer and songwriter. He is a two-time Ivor Novello Award winner, winning the 2004 Album Award – Final Straw by Snow Patrol and Most Performed Work in 2016 for Grammy nominated "Hold Back the River", which he co-wrote with James Bay. Iain was also nominated for an Ivor Novello Award in 2013 for Best Song Musically & Lyrically – "Two Fingers" by Jake Bugg.
Kal Lavelle is an Irish singer-songwriter based between Dublin and London. She gained early attention touring with Ed Sheeran across the UK and Ireland and has a writing credit on Ed's hit single "Shivers," which topped charts globally and earned multiple awards, including a Variety Hitmakers Award, two BMI Awards and two Ivor Novello nominations.
Mr. Hudson is a Grammy-winning producer, songwriter and solo artist who has worked on classics including Jay Z’s "Young Forever," Kanye West’s "808s & Heartbreak," and "Why I Love You" from the album, "Watch The Throne." He co-wrote JP Cooper’s global hit "September Song" and DJ Snake’s "Here Comes The Night.” Collaborations include Miley Cyrus, Janelle Monáe, Kid Cudi, Future, with some of his tracks being sampled by Drake & Frank Ocean. Recent releases include John Legend, The 1975, Duran Duran, Sofia Isella, Charlotte Cardin, JP Cooper & Umi.
Oritsé Williams is a multi-platinum songwriter, performer, and creative entrepreneur, best known as founder of internationally acclaimed group JLS. As the group’s driving force, he helped shape their sound, securing five UK number one singles, a BRIT Award, five MOBO Awards, and over 10 million records sold worldwide. Beyond JLS, Oritsé has written across pop, R&B, Afrobeats, and soul, collaborating with leading producers and artists. Now pursuing a solo career with his Afro-Island sound, he also mentors emerging talent, sharing his craft and passion for songwriting.
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